Tag Archives: The Ronaldo Effect: What Cristiano has done for the Juventus brand

The Portuguese has had another fine year on the field, finishing fourth in the Goal 50, but his impact off it has arguably been even more impressive While discussing Cristiano Ronaldo’s petulant reaction to being substituted against AC Milan last weekend, Patrick Vieira argued, “At Juventus, the club is the real star.” Only, that’s not really true, is it? Ronaldo is bigger than ...

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